Hallmark Media Appoints Emily Powers As Executive Vice President, Streaming And Digital Platforms

Hallmark Media tapped veteran digital media executive, Emily Powers, to join its executive leadership team as EVP of streaming & digital platforms, the company announced today. Powers is based in New York and reports to Hallmark Media’s President & CEO, Wonya Lucas. Powers’ appointment comes as Hallmark Media charts the future of its business with an eye toward investing in and evolving its distribution model. She is charged with overseeing the strategic direction, day-to-day management, and successful growth of Hallmark Media’s digital platforms, including mobile, website, and e-commerce initiatives. Powers will also collaborate across the company to establish the vision, roadmap, and strategy for the relaunch of Hallmark Media’s SVOD service, as well as the company’s future AVOD and existing FAST channels.

“Over the last decade, Emily has established a winning track record of driving revenue through successful digital strategies, and she will play an important role as we further develop, evolve, and advance this area of our business,” remarked Lucas. “Her expertise is particularly important at this stage in our company’s evolution, as the industry continues to shift in the direction of streaming and digital distribution.” Powers joins Hallmark Media from BritBox, where most recently she headed up the company’s North American business. Previously she served as BritBox’s Chief Revenue Officer. Powers’ background also includes roles in business development and digital distribution at BBC Studios and NBC Universal. She began her career as an associate producer at National Geographic TV & Film. Powers graduated with a Master of Business Administration from New York University’s Stern School of Business, in addition to earning a Bachelor of Arts degree at Georgetown University.