Tubi To Hold Pre-Upfront Event For Advertisers

Post by: AYS Staff 16 March, 2023

Tubi will host a half-day event for advertisers on March 23rd in New York City.

Fox’s free, ad-supported streaming service reported 64 million active users and more than 5 billion hours streamed in 2022, up 44% versus 2021. The platform says it now has a library of 50,000 movies and TV shows and more than 200 FAST channels.

Tubi speakers will include CEO Farhad Massoudi, CMO Nicole Parlapiano, Chief Revenue Officer Mark Rotblat, Chief Content Officer Adam Lewinson, and Senior Vice President of Advanced TV & Partnerships Tyler Fitch.

Tubi’s agency, VaynerMedia, and content partners including New Belgium (Voodoo Ranger) and Bryian Keith Montgomery Jr., writer and director of upcoming Tubi original Cinnamon, are also set to appear.

According to the announcement, the event is designed to show how Tubi’s growth is being “fueled by diverse storytellers reaching passionate fans, and how brands can engage with them creatively, enabled through data and technology."

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Last modified on Thursday, 16 March 2023 10:08