HGTV’s mega-hit Rock the Block—the network’s highest-rated series among Adults 25-54 since 2022—delivered another standout season, attracting 7.5 million total viewers across linear and streaming since it premiered on Monday, April 14, at 9 p.m. ET/PT. The seven-episode run averaged a .66 live plus three-day rating among Adults 25-54 and a .84 live plus three-day rating among Women 25-54, respective triple-digit increases of 167 percent and 172 percent over the prior six weeks.
Rock the Block also delivered large upscale audiences, averaging a .67 L3 rating among Upscale Adults 25-54 and a .84 L3 rating among Upscale Women 25-54. In addition, the series saw double-digit growth of 29 percent among Men 25-54 versus the previous season. In its Monday timeslot, Rock the Block drove HGTV to rank as the #1 non-news/sports ad-supported cable network among Adults 25-54 and Men 25-54 and the #2 non-news/sports ad-supported cable network among Women 25-54.
Fans were highly engaged with Rock the Block season content on HGTV’s digital platforms, delivering 37.5 million total impressions and 22.7 million video views on HGTV’s Facebook, X (formerly known as Twitter), Instagram, TikTok, YouTube and Threads. The season also generated more than 4.5 million page views on HGTV.com.
Mega-Hit 'Rock the Block' Delivers Another Standout Season For HGTV
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- By Rick Ellis
