FilmBox, a brand that is part of SPI International's global linear TV and streaming portfolio, will implement what it describes as "comprehensive transformation" beginning June 10th.
The changes include renaming the streaming service FilmBox+ as Filmbox+ Stream. The platform will offer curated collections, an extensive content library and live TV channels, targeting viewers seeking a streamlined viewing experience. The service will operate under the new domain filmboxplus.stream.
FilmBox will also be rebranding its portfolio of live TV and FAST channels, in order to closer reflect the programming of each brand. The refreshed portfolio will include "FILMBOX+ One," "FILMBOX+ Love & Crime," "FILMBOX+ Hits," "FILMBOX+ Emotion," "FILMBOX+ Action," "FILMBOX+ Comedy" and "FILMBOX+ Festival," with each channel tailored to specific audience segments and content preferences. 
"FilmBox is a cornerstone of our international portfolio, with a strong and growing footprint across Central and Eastern Europe and the Balkans. This rebrand marks a deliberate step into the next phase of its development, where a precisely tailored new content strategy aligned with audience needs and new value proposition meet a modern brand architecture," said Patrycja Gałązka-Struzik, Chief Marketing & Digital Officer at SPI International.
The FilmBox channels will continue to be distributed through leading cable and satellite operators in more than forty countries, with a particular focus on Central and Eastern Europe and the Balkans, underscoring SPI International’s commitment to strengthening its regional leadership while modernizing its global brand presence.
FilmBox Launches Global Rebrand Across Linear And Streaming
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- By Rick Ellis
